This year GreenPrint was a finalist for Marketing Innovators of the Year! GreenPrint was nominated for our Reduced Emissions Fuel (REF) programs, and the way that we are changing the gas industry. This past Tuesday, the TAG Awards were hosted at the Cobb Energy Center to celebrate the finalists and honor the accomplishments of marketing teams in the Atlanta area.
GreenPrint’s REF programs are designed specifically to be a turn-key way for our clients to implement reduced emission and sustainability programs without added hardware, software, or fuel additives. When the programs go live in a market, the objective is to bring awareness to the program. That’s done through many various grassroots efforts such as local volunteer projects, press and media interviews, ribbon cutting ceremonies, contests to win free gas, and carbon neutral sponsorship of local, relevant, important events including 5K’s, Albuquerque International Balloon Fiesta, and more!
We are excited to have been able to overcome obstacles including those related to legislative changes and regulations, but GreenPrint has also been able to creatively shake up an industry that is very established and has been around for decades: the oil, convenience store, and gasoline industry. These industries face a number of ongoing issues and have been able to overcome those issues, except for this one. That topic is, now more than ever, becoming a real issue that has to be addressed, and is not only affecting consumer sentiment, but is also directly affecting these businesses.
Consumers are able to feel good about the fuel they are pumping, while the petroleum retailers are able to create a competitive differentiator and a value-add when it comes to their fuel!
GreenPrint CEO and Founder Pete Davis attended the event along with co-founder and COO Trenton Spindler. GreenPrint is thrilled to have been considered for this award for its forward-thinking marketing solutions in both B2B and B2C markets.