We are thrilled to welcome our new friends at The PRIDE Stores as we’ll be launching a brand new reduced emission program together into the Chicagoland area.

Our newest reduced emissions program, Purpose, will reduce each of The PRIDE Stores customers’ tailpipe emissions through our platform as we invest in local, regional, and global certified reduction projects and plant trees with our partner, The National Arbor Day Foundation, to automatically sequester carbon dioxide out of the atmosphere.

“Being the first, and exclusive, partner in Chicago to have such an impactful program is a strong competitive differentiator for us and is something we are excited about. This program will deliver a positive impact on our local communities while building goodwill and loyalty at all 12 of our PRIDE Stores,” said Mario Spina, CEO of The PRIDE Stores. “Our goal is to continue to be forward thinkers and provide our customers with a wonderful experience not only inside our Convenience Stores and Restaurant Offerings but also at our Fuel Islands, and we believe that this program will help us continue in achieving that goal.”

Did you know that our reduced emissions programs are unlike any other clean transportation offering or program? That’s because our programs don’t require new software, fuel, vehicles, hardware, or equipment that would require an expense or installation process. This is just the same for the Purpose program! The PRIDE Stores customers will simply purchase the same fuel as always, and our program will do the heavy lifting to automatically calculate their tailpipe emissions and invest in carbon reduction projects to offset and reduce harmful tailpipe emissions in the atmosphere.

Be on the lookout as the Purpose program gets closer to launch when we’ll be sharing more! We can’t wait to get started in the Chicagoland community!